The Dangers of Influencer Marketing

As marketers utilize the trends of the business, most have noted the impressive use of influencer marketing. According to a marketing survey in 2018, 81% of marketers found that influencers use in their marketing plans was an effective strategy. Although having a good relationship between influencers and marketers is beneficial, the partnership can pose a...

A Conversation with Mark Zuckerberg

In a recent interview Jamie Miller, Vice President for public programs at the Aspen Institute questioned Mark Zuckerberg, Facebook Founder, Chairman and CEO about his responsibility in deciding how content and ads are moderated on Facebook. Over time Facebook and its entities have become the ultimate outlet for Freedom of Speech allowing members to share...

Changes to Instagram

Instagram has launched new functions that are both efficient and creative. Through Facebook, users can now receive and react to Instagram direct messages from their Facebook page inboxes. Now admins on the site can easily answer messages from their Instagram and Facebook Messenger in one location. Facebook’s goal to merge their messaging system with other...

Facebook is Redesigning its Core App

Have you heard the news? Prepare to say goodbye to Facebook news feed as you know it. Facebook events and groups are taking over the world popular digital platform. With over 2.27 billion active users monthly, we can’t help but to wonder how this will impact user engagement. Although events are one of the most-used parts of the app,...

Social Media Statistics That Matter for Your Business in 2019

With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various...

This is How Much Instagram Influencers Really Cost

Have you ever questioned how much of your budget should be allocated to influencer partnerships? Mochee completely understands how challenging that can be. Influencer Marketing is a huge part of social media strategies today, especially Instagram. As you probably know, collaborating with influencers gives brands an opportunity to reach a new engaging audience. Although, these partnerships...

5 Tips for Managing a Social Media Crisis

Dealing with a social media crisis can be overwhelming. A social media crisis is when an issue on or offline is brought to various communication channels at a vast speed. Apps have definitely changed the speed of which good and bad news travels. Since a dilemma can strike at any moment, it is best for...

Social Media Activities Performed by US Social Media Users

Mochee is always on the lookout for the latest social media statistics! eMarketer released a Social Media Activity chart showing how users are engaging with content on Instagram, Facebook, Snapchat, Pinterest, and Twitter. When it comes to social media, nothing ever stays the same. As each app updates and adds new features, user habits and...

Reddit to Cross $100 Million in Ad Revenues in 2019

eMarketer has released great news for advertisers seeking to place ads on Reddit. According to eMarketer, Reddit is on track to more than double their ad revenues by 2021. If you’re unaware, Reddit is the Front Page of the internet giving advertisers access to new audiences on a daily basis. Visitors also benefit greatly by...

Mochee’s guide to IGTV

In 2019, the social media forecast continues to be particularly prevalent for mobile video, and with an array of platforms, IGTV is a major player. Instagram’s longer-form video platform should be a key element in your social media strategy as it represents a new opportunity for brands to become closer with their audiences. Mochee has used IGTV for...