Mochee Musings

Mochee’s guide to IGTV

In 2019, the social media forecast continues to be particularly prevalent for mobile video, and with an array of platforms, IGTV is a major player. Instagram’s longer-form video platform should be a key element in your social media strategy as it represents a new opportunity for brands to become closer with their audiences. Mochee has used IGTV for...

Instagram is Testing Profile Changes for Both Regular and Business Users

Before Thanksgiving break, Instagram announced it is currently testing different profile formats for both business and regular users. However, not everyone will be seeing the same changes or at least not until the final design is chosen. The way Instagram explained it: "Over the next several weeks, you may see features re-arranged at the top of your profile...

Instagram will be introducing more shopping options for the holidays

Instagram has developed shopping tags and expanded them to Instagram stories, but for the holiday season Instagram has three more shopping tools. This would be helping businesses capitalize on buyer intent and interest. There are 500 million daily active users and 80 percent of them follow at least one business account. These are some of the features Instagram...

Downtown Dadeland Sells for $78 Million

On the list of Miami’s premier lifestyle centers, you’ll find our long-time client Downtown Dadeland. Home to a lineup of chef-driven restaurants including Ghee Indian Kitchen, Pubbelly Sushi, Harry’s Pizza, The Brick, and Barley, Downtown Dadeland has cemented itself as a dining destination. When Mochee began working with the center four years ago, its tenant...

How are Instagram Stories Performing for brands and businesses heading into 2019?

Buffer and Delmodo, the Facebook and Instagram media solutions partner, analyzed 15,000 Instagram stories from 200 of the world’s top brands. This was one of the largest Instagram stories research studies since the first launch to Instagram story analytics in summer 2017. Key findings: One to seven stories are the optimal for posting length. This was calculated...