Mochee Musings

The Dangers of Influencer Marketing

As marketers utilize the trends of the business, most have noted the impressive use of influencer marketing. According to a marketing survey in 2018, 81% of marketers found that influencers use in their marketing plans was an effective strategy. Although having a good relationship between influencers and marketers is beneficial, the partnership can pose a...

A Conversation with Mark Zuckerberg

In a recent interview Jamie Miller, Vice President for public programs at the Aspen Institute questioned Mark Zuckerberg, Facebook Founder, Chairman and CEO about his responsibility in deciding how content and ads are moderated on Facebook. Over time Facebook and its entities have become the ultimate outlet for Freedom of Speech allowing members to share...

Changes to Instagram

Instagram has launched new functions that are both efficient and creative. Through Facebook, users can now receive and react to Instagram direct messages from their Facebook page inboxes. Now admins on the site can easily answer messages from their Instagram and Facebook Messenger in one location. Facebook’s goal to merge their messaging system with other...

Facebook is Redesigning its Core App

Have you heard the news? Prepare to say goodbye to Facebook news feed as you know it. Facebook events and groups are taking over the world popular digital platform. With over 2.27 billion active users monthly, we can’t help but to wonder how this will impact user engagement. Although events are one of the most-used parts of the app,...

Social Media Statistics That Matter for Your Business in 2019

With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various...