Mochee Musings

5 Tips for Managing a Social Media Crisis

Dealing with a social media crisis can be overwhelming. A social media crisis is when an issue on or offline is brought to various communication channels at a vast speed. Apps have definitely changed the speed of which good and bad news travels. Since a dilemma can strike at any moment, it is best for...

Social Media Activities Performed by US Social Media Users

Mochee is always on the lookout for the latest social media statistics! eMarketer released a Social Media Activity chart showing how users are engaging with content on Instagram, Facebook, Snapchat, Pinterest, and Twitter. When it comes to social media, nothing ever stays the same. As each app updates and adds new features, user habits and...

Reddit to Cross $100 Million in Ad Revenues in 2019

eMarketer has released great news for advertisers seeking to place ads on Reddit. According to eMarketer, Reddit is on track to more than double their ad revenues by 2021. If you’re unaware, Reddit is the Front Page of the internet giving advertisers access to new audiences on a daily basis. Visitors also benefit greatly by...

Mochee’s guide to IGTV

In 2019, the social media forecast continues to be particularly prevalent for mobile video, and with an array of platforms, IGTV is a major player. Instagram’s longer-form video platform should be a key element in your social media strategy as it represents a new opportunity for brands to become closer with their audiences. Mochee has used IGTV for...

Instagram is Testing Profile Changes for Both Regular and Business Users

Before Thanksgiving break, Instagram announced it is currently testing different profile formats for both business and regular users. However, not everyone will be seeing the same changes or at least not until the final design is chosen. The way Instagram explained it: "Over the next several weeks, you may see features re-arranged at the top of your profile...