Bloggers and Influencers
With the social media boom that seems to be taking over our lives by the minute, words like influencer and blogger are heard more often. Magazines and newspapers no longer solely govern industries – Today’s front rows and events are filled with a mix of journalists, editors and celebrities, and also with popular personalities that fit somewhere in-between such as bloggers and influencers. It’s proven that
Word-of-mouth is shown to influence 20 to 50 percent of all purchasing decisions Simply just by telling or writing to an audience that they use a product and recommend it, the blogger/influencer makes the consumer want to buy the product to try it themselves to achieve the same result that the blogger/influencer had.
Although the rise of these new key players has caused tension between journalist and editors, in an ever-changing world, there’s room for all. Allow us to outline the main distinctions between each role.
This role was born over a decade ago, and it marked a game-changing milestone for industries. A blogger is someone who is primarily known for their website and for their unique way of presenting or documenting their point of view and personal touch whether visual or written. Bloggers have become a huge hit because they are collaborating with top name brands and making appearances on TV shows and have a wide audience on all social media platforms.
Check out these famous bloggers:
- Sincerely Jules – Fashion
- SongofStyle – Fashion and Interior Design
- BlankItinerary – Fashion, Lifestyle, Beauty
- TheBlondeSalad – Fashion
- SomethingNavy – Fashion, Lifestyle, Beauty
- WeWoreWhat – Fashion
- LaurenConrad – Lifestyle
An influencer is someone who typically doesn’t have a blog, but whose social media audience is big enough to catch the attention of brands. They are online “celebrities” who can sell products to their audience through their Instagram, Snapchat, YouTube and Facebook accounts. They make their money from advertising products for companies that appeal to their audiences. In addition, they are usually paid to attend events, dinners, and parties because it earns the brand recognition to have them there. On Twitter, over 40% of users said they had made a purchase as a direct result of an influencer’s Tweet. On Instagram, the amount brands are spending with influencers is over $1 billion per year.
Check out these famous influencers:
- Kayla Itsines – Fitness
- Alexis Wren – Model, just launched her own fitness line
- Olivia Palermo – American Socialite
- Zoe Sugg – Youtuber, Makeup
- Kylie Jenner – Reality TV Show star, model, and started her own makeup line, Kylie Cosmetics
Whether you’re a blogger or a social media influencer, you have the chance to build your very own brand identity and make money just by promoting another brand’s items on social media.