Patron Pops Barriers as The First Liquor Brand to Sell Bottles Via Instagram

Over the past few years, companies from several markets have tested Instagram’s platform to reach a social commerce and the liquor market is no longer an exception to the case. The tequila label Patrón is now the first liquor brand to sell their products through the Instagram app. Instagram users can now come across a Patrón advertisement on their Stories...

IG Creates New Restrictions for Diet and Surgery Content

Recently, Instagram has announced that the social media app will be restricting some of the content dealing with diet products and cosmetic surgery. Instagram is taking action after there has been a large amount of criticism regarding the negative impact promoted posts for dietary supplements, products and cosmetic surgeries have had. A younger demographic especially,...

IGTV is Now Rocking the Media World All On its Own!

IGTV has expanded to its own spot in the Apple Store. What was initially just Instagram’s way of displaying video content, IGTV, is now becoming its own stand-alone app. It will still be featured on Instagram but now on its own native platform, IGTV now has the potential to change video content. Over the last few...

Supporting the Bahamas

Bahamians are in desperate need of help after the catastrophic Hurricane Dorian made landfall on Sunday as a Category 5. The storm has left 30 people dead and has completely destroyed many homes and pristine areas such as the island of Grand Bahama and Abaco.  The U.S. Government and several nonprofits such as the American Red...

The Dangers of Influencer Marketing

As marketers utilize the trends of the business, most have noted the impressive use of influencer marketing. According to a marketing survey in 2018, 81% of marketers found that influencers use in their marketing plans was an effective strategy. Although having a good relationship between influencers and marketers is beneficial, the partnership can pose a...

A Conversation with Mark Zuckerberg

In a recent interview Jamie Miller, Vice President for public programs at the Aspen Institute questioned Mark Zuckerberg, Facebook Founder, Chairman and CEO about his responsibility in deciding how content and ads are moderated on Facebook. Over time Facebook and its entities have become the ultimate outlet for Freedom of Speech allowing members to share...

Changes to Instagram

Instagram has launched new functions that are both efficient and creative. Through Facebook, users can now receive and react to Instagram direct messages from their Facebook page inboxes. Now admins on the site can easily answer messages from their Instagram and Facebook Messenger in one location. Facebook’s goal to merge their messaging system with other...

Facebook is Redesigning its Core App

Have you heard the news? Prepare to say goodbye to Facebook news feed as you know it. Facebook events and groups are taking over the world popular digital platform. With over 2.27 billion active users monthly, we can’t help but to wonder how this will impact user engagement. Although events are one of the most-used parts of the app,...

Social Media Statistics That Matter for Your Business in 2019

With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various...