Changes to Instagram

Instagram has launched new functions that are both efficient and creative. Through Facebook, users can now receive and react to Instagram direct messages from their Facebook page inboxes. Now admins on the site can easily answer messages from their Instagram and Facebook Messenger in one location. Facebook’s goal to merge their messaging system with other...

Facebook is Redesigning its Core App

Have you heard the news? Prepare to say goodbye to Facebook news feed as you know it. Facebook events and groups are taking over the world popular digital platform. With over 2.27 billion active users monthly, we can’t help but to wonder how this will impact user engagement. Although events are one of the most-used parts of the app,...

Social Media Statistics That Matter for Your Business in 2019

With so many social stats out there, these in particular will benefit your business’s social media marketing plan. It’s no surprise that businesses use digital platforms to help generate brand awareness and drive revenue. For example, 93% of businesses gain a new customer due to a video posted on social media. Users depend on various...

This is How Much Instagram Influencers Really Cost

Have you ever questioned how much of your budget should be allocated to influencer partnerships? Mochee completely understands how challenging that can be. Influencer Marketing is a huge part of social media strategies today, especially Instagram. As you probably know, collaborating with influencers gives brands an opportunity to reach a new engaging audience. Although, these partnerships...

5 Tips for Managing a Social Media Crisis

Dealing with a social media crisis can be overwhelming. A social media crisis is when an issue on or offline is brought to various communication channels at a vast speed. Apps have definitely changed the speed of which good and bad news travels. Since a dilemma can strike at any moment, it is best for...

Social Media Activities Performed by US Social Media Users

Mochee is always on the lookout for the latest social media statistics! eMarketer released a Social Media Activity chart showing how users are engaging with content on Instagram, Facebook, Snapchat, Pinterest, and Twitter. When it comes to social media, nothing ever stays the same. As each app updates and adds new features, user habits and...

Reddit to Cross $100 Million in Ad Revenues in 2019

eMarketer has released great news for advertisers seeking to place ads on Reddit. According to eMarketer, Reddit is on track to more than double their ad revenues by 2021. If you’re unaware, Reddit is the Front Page of the internet giving advertisers access to new audiences on a daily basis. Visitors also benefit greatly by...

Mochee’s guide to IGTV

In 2019, the social media forecast continues to be particularly prevalent for mobile video, and with an array of platforms, IGTV is a major player. Instagram’s longer-form video platform should be a key element in your social media strategy as it represents a new opportunity for brands to become closer with their audiences. Mochee has used IGTV for...

Instagram is Testing Profile Changes for Both Regular and Business Users

Before Thanksgiving break, Instagram announced it is currently testing different profile formats for both business and regular users. However, not everyone will be seeing the same changes or at least not until the final design is chosen. The way Instagram explained it: "Over the next several weeks, you may see features re-arranged at the top of your profile...

Instagram will be introducing more shopping options for the holidays

Instagram has developed shopping tags and expanded them to Instagram stories, but for the holiday season Instagram has three more shopping tools. This would be helping businesses capitalize on buyer intent and interest. There are 500 million daily active users and 80 percent of them follow at least one business account. These are some of the features Instagram...