Everything You Need to Know About the 2018 State of Social Video Report

Consumer and Marketer Trends report shows video is one of the fundamental elements in social media marketing.
The report by Animoto.com surveyed 1000 consumers and 500 marketers to help analyze how video is influencing purchaser behavior.

This was meant to help understand if marketers are actually keeping up with the constant changes and increase in “video-first landscape.”

The top three challenges marketers face when creating a video is that it’s time consuming, the tools and software can be complicated, and sometimes video is out of their budget. That is why 84% of marketers rank video creation skills important when hiring for a marketing position.

The survey showed 93% of businesses gained new customers due to video on social media. Also, 88% of marketers are satisfied with the return on marketing investment of the actual video efforts, which emphasizes the importance of video as an element of marketing.

The social media ROI showed 63% of marketers ranked video as their #1 or #2 as the type of content that gets the best return when investing in social media marketing.

The report by Animoto also showed the top three platforms for video marketing were Facebook, Instagram, and YouTube.

On Facebook, 81% of marketers put ads against video. On Instagram 74% of marketers posted at least two videos on Instagram stories a month. On YouTube, 70% of marketers post video to boost their brand’s social media presence.

Video content as a marketing technique has become so important due to consumers great response to it. 73% of marketers are creating at least two videos a month for social media marketing.

When comparing video, photo/graphics, blog posts, and infographics, video was the one with the #1 Social media ROI.