Instagram is Testing Profile Changes for Both Regular and Business Users

Before Thanksgiving break, Instagram announced it is currently testing different profile formats for both business and regular users.

However, not everyone will be seeing the same changes or at least not until the final design is chosen.

The way Instagram explained it:

“Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which we hope will make profiles easier and cleaner to use. The photos and videos you’ve shared on your grid won’t change.”

Instead of testing it with a small group of people before launch, they seem to be doing A/B testing, making profile variations in the live environment.

These are some of the changes to look out for:

Profile pictures shifted to the right while the number of followers and people being followed are smaller and moved to the bottom.

Also, instead of having ‘Follow’ as the only CTA on the profile, Instagram is adding quick link options for ‘Message’ here, and for ‘email’ in another variation.

Another very potential feature is a variation where Instagram puts the number of mutual followers larger at the top next to the followers and following. This would help users see how they are linked to others in their own network.

 

 

How is this beneficial to business profiles?

 By checking in on which followers follow certain profiles, businesses will have a better understanding of related interests.This could be beneficial to planning potential collaborations, or on targeting content based on related subjects/profiles.

These are some of the tabs that would potentially be very helpful for businesses.

The ‘shop’ option is related to Instagram’s renewed on-platform shopping push, but there are other quick link options worth taking advantage of.

Its likely that not all the changes will make it through the test phase, but knowing about these possible changes will be helpful to marketers and the Mochee’s as we continue to brainstorm for our clients.

Keep an eye on Instagram’s updates these next few weeks.

Based on an article by Social Media Today