Karisma Hotels is a luxury hotel chain in Riviera Maya, Mexico. Mochee started working with Karisma Hotels in mid 2009 helping it become a leader in the hotel industry for social media marketing. In addition to using Twitter & Facebook to promote everyday sales and events, Mochee also generates brand awareness and pertinent information to Karisma’s business partners. Although social media is typically used to reach end consumers, Karisma’s business model needed Mochee to also generate B2B buzz to their travel agents and wholesale partners. Mochee is able to close actual sales through social media for Karisma Hotels by reaching out to brides and vacationers looking for information on the destination and competitors. Mochee has strategized and executed multiple giveaways including an iPad to launch wi-fi service at one of the resorts. The giveaway resulted in over 1,000 new followers and tens of thousands of retweets. This successful program has led to over 10,000 twitter followers, 7,000 Facebook Fans and numerous relationships with key media and bloggers ending in top tier traditional media coverage.