Mercedes-Benz is one of the world most classic a beloved luxury brands. In addition to building a community around Mercedes-Benz owners in South Florida, Mochee has been able to communicate important information including the launch of the C-Class coupe, renovated showroom in Coral Gables and the addition of Smart Cars in Cutler Bay. We have developed multiple contest opportunities through social media to increase brand engagement and fans. One contest was the Memorial Moments contest where fans uploaded pictures to our Facebook wall of themselves with their Mercedes-Benz. Facebook fans were then asked to vote on their favorite picture to choose a winner. These contests have helped in attracting new consumers as well as interacting with brand loyals.