Over the course of eight days, Miami Book Fair plays host to author discussions, panels, pop-up lounges, and a street fair representing every literary genre. Miami Book Fair features more than 450 authors, making it one of the largest and most diverse literary events in the nation. Mochee helps Miami Book Fair to engage with the hundreds of thousands of readers, writers, and fairgoers who attend every year. Mochee uses Facebook, Twitter, and Instagram to get the word out about the events taking place, as well as document them in real time. In addition to the live content, Mochee helped execute multiple events, and Twitter chats with authors to build buzz in advance of the fair.