As a marketing professional, Amy has been responsible for creating flagship events, forming strategic partnerships, and creating marketing plans and budgets at companies including Ocean Drive Magazine and Karisma Hotels & Resorts.
During her time at Karisma, she initiated an aggressive social media campaign making it one of the first hotel chains to embrace the new digital platforms. In 2010 she created Mochee Inc. with business partner Alejandra Pimienta.
Amy’s vast marketing experience in multiple industries helps her to create unique strategies, resulting in effective campaigns for her clients.
She created Mochee in 2010 with Alejandra Pimienta. Amy’s dynamic abilities enable her to advise clients on how to implement unique social media strategies, resulting in a larger audiences and more engagement. They have positioned the agency as one of the top in South Florida extending their client base throughout the United States and Latin America.
As a former lifestyle magazine editor at Ocean Drive Español turned social media marketer, Alejandra’s expertise has been conceptualizing and executing creative campaigns that create buzz and stand out from all the noise on social media.
Alejandra has also developed Mochee’s Social Media Advertising division, which is now a critical part of every client’s social media strategy. Through Facebook, Twitter, Instagram and Pinterest advertising, Mochee is able to target precise audiences generating more impressions and engagements that lead to larger exposure and ultimately revenue.
From real estate, to fashion, to hospitality, Alejandra’s passion is to showcase each client through social media in a way that is out-of-the box and innovative, as well as results driven. In 2010 she joined forces with Amy to create Mochee to provide their services to companies that were in need of new marketing outlets in the digital age.
Go to social media platform: Snapchat. Favorite accounts to follow: @nytimesfashion, @gucci @bravoandy
Rebecca is a graduate of the University of Miami Journalism Program. Before joining Mochee in 2012, she worked with the Sales & Marketing Department at Ocean Drive Magazine, assisting in ad sales and event coordination. In her years at Mochee, Rebecca has worked on managing accounts including Books & Books, Hyatt Zilara/Ziva, and Miami Cocktail Company. In addition, Rebecca has helped to launch Mochee 2.0, a creative division of Mochee that premiered in 2015. She acts as one of the company’s Creative Directors for photo and video shoots and graphic design projects. Go to social media platform: Pinterest. Favorite accounts to follow: @hypebeast and @frank_bod
Alayna is a graduate of Florida State University with a degree in Editing, Writing, and Media. Before joining Mochee, she gained experience creating content for online publications and interning at The Patton Group Public Relations firm. She has been with Mochee Inc. since 2014, managing accounts including Chapman Partnership, Downtown Dadeland, and Miami Book Fair. In addition to creating content for multiple accounts, Alayna enjoys finding new ways to integrate the latest social media trends like Facebook Live, Facebook 360, and Boomerang into client accounts. Her go-to social media platform is Twitter, and her favorite accounts to follow (aside from the ones she tweets for) include Sephora because she has a makeup addiction that is borderline unhealthy, I-95 because she’s constantly stuck in traffic, and BuzzFeed, because she’s obsessed with all things pop culture, and is confident she’s funnier than most of their writers.
Jenna is a graduate of the University of Miami with a degree in Public Relations. Before joining Mochee she gained experience working at Palley Promotes as part of the Miami Book Fair team, and as a Public Relations Intern at Special Olympics South Florida. She has been with Mochee Inc. since 2015 managing accounts including Colombian Emeralds International and Tower Theater Miami. Jenna enjoys writing blog posts for multiple accounts, adapting different styles and focusing on a wide variety of topics. One of her favorite aspects is working events such as the Miami Film Festival. Go to social media platform: Instagram. Favorite accounts to follow: Vanity Fair, ESPN and Chrissy Teigan.
Donatela is a graduate of the University of Miami with a Bachelors of Science in Communication, double-major in Journalism and French. Before joining Mochee she gained experience at The Miami Hurricane and Distraction Magazine, where she worked as a writer, contributor, and photo editor. During her time at Mochee Inc. she has contributed to accounts including TAG Heuer, Tower Theater, and Miami Marathon. In addition to creating content for multiple accounts, Donatela likes adding creativity and originality into the accounts by combining words with enticing imagery in order to make the content more refreshing. She also enjoys writing and working in different languages, including Spanish and French, as well as travelling around the world with her camera by her side. Favorite accounts to follow: @twelvenyc @Nylonmag and @miamiflea.
Sara is a graduate of the University of Florida with a degree in Advertising. Recently she came back to Miami from NYC, where she interned in PR Consulting and worked in the fashion industry getting experience in social media and public relations. During her time at Mochee, she has contributed to accounts including TAG Heuer, Imusa USA, Funkshion, The DS team among others. Sara not only enjoys creating content but also developing creative ideas and strategies that would resonate on social media and generate buzz both in English and in Spanish. Her all-time favorite social media platform is Instagram where she posts daily pictures of the things she loves and her outfits, as she is a fashionista at heart and passionate about fashion, style and the latest trends. Her favorite accounts to follow include @WWD, @VogueMagazine, @fashionary and @Crimebydesign.